October 4, 2012

Duracell DuraLock 90th Birthday

Duracell has been a trusted brand for 90 years.  81% of Canadians said, in the DuraLock survey that they would like to be prepared with batteries for the unexpected moments.
I was invited to celebrate the 90th birthday of Duracell.  

The timeline artifacts brought back memories.  I hope looking at these pictures will bring back memories of things you used as well.  (Click on the images to enlarge)  

Radio, walkmans, cassette players, CD players.

Toys from past and present; remote control cars, video games, Elmo and Furby.

Portable devices are a big part of our lives and is becoming more and more part of everything i.e. toys, essential items, medical, home etc.  Duracell batteries; Copper Top, Ultra power, rechargeable battery, Duracell DuraLock are batteries for every lifestyle.

The DuraLock batteries have a "good until date" printed on the package and are recognizable by the ring around it.  Even if the batteries are left with the packages in the cupboard for a long time, DuraLock Power Preserve Technology guarantees the batteries to work for up to 10 years, so we have access to power when we need it.

The special features outlined below guarantees Duracell DuraLock batteries for 10 years.
  • The alkaline cells.
  • Purity of the ingredients in the battery cell i.e. 24 karate gold, which is the best fuel to create chemical power.  
  • The anode and cathode that protects the unique separator, which limits power transfer when not in use.
  • The triple anti corrosive exterior protection with the nickel-plated steel keeps the batteries acid resistant.
Next time you are looking for batteries, look for Duracell DuraLock.

All rights reserved on photographs and opinion of the written content Createwithmom © 2012. Please Ask First


  1. Wow! 90 years...I had no idea! Just out of curiosity, why does their cupcake tower say "100" on their 90th birthday?

    1. Because they guarantee another 10 years and want to celebrate the upcoming birthday 10 years in advance :)

  2. lol I think I see a furby! so funny! what would we do without duracell right?

  3. very dependable batteries! wow... 100 years old!

  4. Wow ten years! I had no idea they could make a battery with that kind of shelf life!

  5. Very cool! Congratulations to them on their "long life"! I still think of them as "The Copper Top Battery"!


  6. I have to say, I love the walk down memory lane with a tape recorder and a walkman. How times have changed. I love the Furby too!

  7. OMG, I remember lots of those! What a trip down memory lane, I thought I was the coolest with a walk man and my dad's boom box. :)

  8. Oh my goodness. Love those pictures you shared.

    Narathip Wall

  9. wow 90 years..too bad they are so expensive ;/


Thank you for commenting :)