Domino’s introduces handmade Pan Pizza, taking aim at offering the best tasting pan pizza available by giving consumers what they have asked for: a crispy golden crust with a great buttery taste and most importantly, handmade from fresh, never-frozen dough.
Pan pizza makes up one in every five pizzas sold in
the U.S. today. In addition to launching the product in all of its nearly 5,000 stores in the U.S., Domino’s
will begin a national television campaign on Oct. 1 to promote its Handmade Pan Pizza. The campaign will
offer medium two-topping Handmade Pan Pizzas for $7.99 each, giving fans and consumers a value-inspired
way to try it and see how it stacks up versus the pan pizza competition.